The Jim Henson Muppet company recently pulled a promotional tie-in with Chick-fil-A over the fact that Chick-fil-A supports and contributes to anti-gay groups. Since then, it’s been a public relations nightmare for Chick-fil-A as they try to salvage their company image. They’ve even gone so far as to hire people to make fake Facebook accounts to try and counter the negative publicity they’ve been getting.
The most recent example of backlash came in the form of a letter from the mayor of Boston declaring that the city doesn’t want Chick-fil-A to do business there, since Boston and Massachusetts in general are such strong supporters of gay rights. In response, Arkansas Governor Mark Huckabee has suggested a “Chick-fil-A Appreciate Day” scheduled for August 1st to help clean Chick-fil-A’s image.
Wouldn't it be funny if all the people who showed up to the "appreciation day" were protestors? That would send a powerful message alright!
Personally I feel that Chick-fil-A is in serious trouble. As gay rights become more mainstream and popular, rallying against such initiatives is going to eventually become antiquated and outdated. Chick-fil-A needs to realize that supporting discriminatory groups is a bad long-term investment for a company centered around serving fast food.
Chicagoist.com - [link]
Chick-fil-A Appreciation Day Facebook page - [link]
27th July 2012